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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn | Google +

Author: Andrew

There Is No Fold

Marketers are great at coming up with reasons that their work won’t perform. Of the many and various reasons that things won’t work, the most frustrating is that headlines, calls to action, or some special stock photo need to be ‘above the fold’ and if they aren’t, then people won’t buy a product or service. The old ‘above […]

What Do Your Subscribers Want?

What did you promise me when I subscribed? Do you have any ways of doing business that I don’t know about? What’s something newsworthy? What value will my wife get from your service? How are you different from the other guy? Tell me a story without a price tag at the end. Where have I been on your website? What did […]

Different Ways to Use Behavioural Data

Use behavioural data in email to create segments without asking for preferences. A few years ago I heard a tale of a record label that used behavioural data inside email to segment their audience. This particular label had a whole load of subscribers who were just plain old boring no-data-given-and-had-no-conversation-with, subscribers. The label had been sending emails that […]

Why Collect Emails?

I’ve been telling people lately that I’m on a journey to sign up to at least 500 travel and tourism related email lists – and for those who aren’t in email marketing, the question often comes back, ‘But what are you going to do with that?’ Unfortunately the question comes back from people within the industry too. […]

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Andrew Beeston

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing in the travel and tourism industry.

To help me create new ideas and engage in the practice of my profession, I write something fresh every day about email marketing, and observations of emails in my inbox.

It's an iterative process and I often revise posts after they've been posted. I'd love to hear from you if you have any reaction to anything I post here.

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