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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn | Google +

Author: Andrew

Email marketing only used by 35% of SMBs in Australia

According to the 2016 Sensis eBusiness Report, only 35% of small & medium businesses in Australia “…promote the business using email marketing”. The report measures technology use within 1000 small and medium business in Australia, showing historic, existing, and projected numbers for the year ahead. Contrasting with what I think is an extremely low number, the use of social media to promote […]

Tourism & Travel Email Marketing – Don’t Thank Your Subscribers 

After reviewing email from 230 tourism and travel businesses, I found that over 40% of businesses fail to engage customers after subscription. One particular characteristic of this lack of engagement is the way that businesses speak with organisationally centric language by saying ‘thank you’ and abruptly end the customer journey in response to a subscription. When […]

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Andrew Beeston

Stuff I make up as I go.

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing in the travel and tourism industry.

To help me create new ideas and engage in the practice of my profession, I write something fresh every day about email marketing, and observations of emails in my inbox.

It's an iterative process and I often revise posts after they've been posted. I'd love to hear from you if you have any reaction to anything I post here.

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