What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
Author Archives: Andrew Beeston
👋 Hi, I'm Andrew - I love all things digital marketing (20yrs and still going), running businesses, and my wife says I could make friends with a wall. I think that’s a good thing. I’m a leader in digital marketing teams across start-ups and multi-national organisations, and I love sharing what I have learned along the way. Follow me at:
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Terrigal 2020
Newsletter as a Business
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”
Working from home changes things
I’m not sure I want to go back to an office. We’re not allowed to at the moment and that’s fine with me. People have adapted to not being in person, I don’t have to travel 45min to go 8km in to work – and kids present in a work call isn’t “unprofessional” any more.Continue reading “Working from home changes things”
Covid-19 Isolation Creativity
Although it feels like six years ago, at the beginning of COVID-19 isolation here in Australia, we were looking for some creative ways of engaging with art and culture inside the home. Someone showed us how people were engaging with paintings and artworks by recreating famous pieces with whatever was around the house. It gaveContinue reading “Covid-19 Isolation Creativity”
Jellyfish on the Beach
White Rose
Oracle Marketing Cloud | 2018 End of Year Review
April Fools Content Marketing
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”
Introducing your new brand with email marketing.
Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”