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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn | Google +

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The lie of working harder

If you work hard, you’ll make it in the end. This is a hugely popular sentiment online. With entrepreneurism on the up and up, and running a startup being one of the coolest things out there, people continue to latch on to this sentiment for what I think comes across as either a boast that […]

Understanding your audience

Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want. So why is it that so many marketing managers spend […]

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Andrew Beeston

Stuff I make up as I go.

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing in the travel and tourism industry.

To help me create new ideas and engage in the practice of my profession, I write something fresh every day about email marketing, and observations of emails in my inbox.

It's an iterative process and I often revise posts after they've been posted. I'd love to hear from you if you have any reaction to anything I post here.

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